FAQs

  • Depending on the scope of your site’s requirements, the project should take 7-14 days from start to finish.

    However, some complex projects that require partial rebuilds of your site will take longer.

    • You will be contacted within hours by your NICE account manager.

    • We will immediately begin your site assessment (if it hasn’t been done already) and will send you our comprehensive performance report.

    • Once we are given collaborator access to your backend, we get to work!

    • After we finish, we send over another report documenting all the changes made and highlight any key issues that may remain (ie: troublesome apps/code causing site congestion).

    • We stay on as your dedicated site speed development team for as long as you like. 30 days minimum, with a fair monthly fee to keep things fast forever after that.

  • Simply put, they don’t work.

    Site speed optimization for a Shopify store is not something that can be completed by a plug and play app.

    Anyone who tells you otherwise is trying to steal your money. Run away.

  • The age-old adage remains true.

    “Good work isn’t cheap and cheap work isn’t good.”

    If you want a one-touch service where your site is put through the same templated process, initially improving your speed, with no after-sales support then NICE is not for you.

    With NICE, you get a bare minimum of 30 days of full technical support, along with bi-weekly performance check-ups from our experienced team. The same people who initially worked on your site will remain on your account.

    This is before we even mention that 90% of the site speed agencies out there are running a variety of scams to try and trick Google into believing your site is fast, which end up slowing your site down, flagging you with Google and in some instances, having you delisted.

    When your conversion rate, average order value, and customer sentiment is at risk, don’t chose the cheap option.

  • No!

    Firstly, we never work on your existing live theme, we make a duplicate of it and only put that version live after checking through an exhaustive pre-launch checklist.

    After your new site is live, you have our full technical support for a minimum of 30 days, so no matter what happens, NICE has your back.

  • The data shows that slow site speed drops conversion rates, AOV and LTV.

    A slow site increases bounce rates and abandoned carts. It can even reduce your organic ranking on Google.

    It’s definitely important.

  • A lot.

    To name a few of the most common fixes:

    - Minify HTML, CSS & JS Files

    - Defer and async Javascript & CSS delivery

    - App analysis & old app code removal

    - Compression of the page code

    - Optimization of Images & lazy loading setup

    - Dynamic scaling of Images

  • No, we create a duplicate of your site and edit it while it’s offline. No downtime!

  • It’s hard to say. Every new app/update/photo/video/page you add to your site will bring your numbers back down.

    This is why NICE provides long term support with even our most basic plan.

  • Yup! Every page, too.

need more answers?

We normally respond within a few hours unless we’re either sleeping or out climbing ❤️