THE DATA IS CLEAR.

optimizing your site speed:

  • increases conversion rates up to 70%

  • increases customer ltv

  • reduces abandoned carts/bounce rates

  • improves organic search ranking on google

(loading) time is money.

trusted by

CONVERSION RATES DROP AN AVERAGE OF 2.11% WITH EACH ADDITIONAL SECOND OF LOAD TIME (FROM 1-9 SECONDS)

ref. Portent

53% of mobile users will leave a page if it takes more than 3 seconds to load.”

ref. ThinkWithGoogle

“a 1-second site speed increase can improve mobile conversions by up to 27%

ref. Shopify

Why nice?

a minimum of 30 days speed maintenance

Site speed optimization for Shopify stores is not a ‘one and done’ kind of task.

Every new app, product page, image (or really anything) you add to your Shopify site has a high likelihood of decreasing your site speed again.

The ‘industry standard’ is 0 days of continued speed maintenance… Add some apps or product pages and notice your site is slow again? Too bad, pay full price for another optimization.

We think that is ridiculous.

That’s why Nice is the only site speed agency to offer a minimum of 30 days continued site speed maintenance.

a dedicated account manager.

From the moment you sign on with Nice, you will have one dedicated point of contact available for you 7 days a week.

20% faster, or your money back.

We put your money where our mouth is.

That sounds weird, but you get it…

Our team has a combined 25 years experience with Shopify site speed optimizations. We know how to squeeze every ounce of performance from your Shopify site and we stand behind that.

*guarantee stands for sites who have not deployed any recent site speed optimizations.

built by ecom professionals, for ecom professionals

Before starting The Nice Agency, our founding team spent the previous decade building multiple 7-figure ecom businesses on Shopify.

We looked everywhere to find a Shopify site speed agency that could provide us with the level of service we expected when paying a premium price… and we couldn’t find it.

So we decided to build it.

FAQs

  • After payment, you will be contacted within hours by your NICE account manager.

    We will immediately begin your site assessment (if it hasn’t been done already) and will send you our performance report.

    We then send in invite for collaborator access to your backend, and once we’re in, we get to work, updating you along the way.

    After we finish, we send over another report documenting all the changes made and highlight any key issues that may remain (ie: troublesome apps/code causing site congestion).

    You will have full support from us for a minimum of 30 days, with an option to continue maintaining your site speed for as low as $499/month.

  • If a site speed agency promises to make your site faster within a day or two for a fraction of the price, RUN the other way.


    Never forget the age old adage:

    If it sounds too good to be true, it likely is!

    And it certainly is in this instance.

    These budget agencies employ a variety of black hat tactics that attempt to ‘trick’ Google and other indexers into thinking your site is faster than it is, while doing none of the actual hard coding work.

    Like every other black hat tactic, it never works out well. Your site is shadow penalized for using unethical coding practices and your organic search ranking falls off a cliff… and your site isn’t even faster! A lose/lose situation.

    The worse part is they will never admit to any of this, and if you don’t know what to look for, you’ll never know if they are employing any of these tactics and damaging your sites’ standing with Google and every other search engine.

    DO NOT trust budget site speed agencies. Remember! Good work isn’t cheap and cheap work isn’t good!


    OK… rant over.

  • Yes. We stand by our work entirely.

    If we fail to make your site at least 20% faster, we will issue a full refund.

    The only caveat being that no recent site speed improvements have been completed on the site.

  • The most commonly misunderstood aspect of site speed optimization is that it’s a ‘one and done’ service.

    That is simply not true. Every app, image, video and product page you add to your site will continue to degrade your sites’ performance.

    We stand above our competitors by offering a minimum of 30 days additional site speed maintenance, as well as our continued site speed maintenance packages starting as low as $499/month

  • While most projects can be completed within 7 business days, more complex optimizations can take up to 14 days.

  • Not a chance.

    Firstly,
    we never work on your live theme. We make a duplicate of it and only put the new version live after checking through an exhaustive pre-launch checklist.

    After your new site is live, you have our full technical support for a minimum of 30 days, so no matter what happens, NICE has your back.

  • As they say, DYOR (do your own research) and you will see that it definitely is.

    The data shows that slow site speed impacts conversion rate, decreases search rankings, reduces return rates, and much more.

    You lose money, annoy your customers, show up lower on Google and reduce customer LTV (lifetime value, AKA how much they spend over their life with you)

    A fast site is vital.

  • A lot. To name a few:

    • Current app stack analysis

    • Removal of deprecated code

    • In many instances, we will go into each app and page and clean up the code line-by-line

    • Compression of the page code

    • Optimization of Images

    • Lazy loading setup

    • Deferral of async Javascript & CSS delivery

    • Minimize HTTP requests

    • Dynamic scaling of Images (no quality loss)

      +A lot more

  • No, we create a duplicate of your site and edit it while it’s offline. No downtime!

    We do ask that you do your absolute best to minimize all changes to your live site while we work on your new optimized site.

  • It’s hard to say. Every new app/update/photo/video/page you add to your site will bring your numbers back down.

    This is why NICE provides long term support with even our most basic plan.

    If you decide to go with our Enterprise Plan, we can assure you your site will never be slow again.

  • Yup! All pages on both mobile and desktop.

a nice story.

A few words about our founder.